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Is the solution directed at campaign managers in particular. Using the tools Inbox Placement Monitor, Client Preview and SPAM Test it is possible to identify and fix technical, creative and content related problems prior to deployment.
How are the EQS solutions capable of assisting you?
Prior to dispatching email campaigns, Campaign managers are able to check whether deliverability problems to the email inboxes of the recipients occur. By means of detailed, provider related information, EQS makes fast trouble-shooting possible. Problems can be identified and solved prior to sending in order to guarantee an optimal success of the campaign. Because the higher your opening, read, click and conversion rates, the more effective your use of the marketing channel email.
But EQS also supports the men and women in the background, whose job as a Deliverability manager is to make sure the technical infrastructure (mail server, DNS server and the delivery system) are set up correctly and at their optimal state, as well. EQS assists and monitors the infrastructure and notifies the persons in charge as soon as problems are detected.